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OPIM 413 AI in Business Select Term:
AI in Business explores how artificial intelligence (AI) is used to transform modern organizations, from strategy and operations to marketing and decision-making. This course balances managerial insights with hands-on experience in AI tools and applications. Students will examine core concepts such as machine learning, generative AI, and agentic systems, while engaging with real-world case studies across industries. Through interactive projects, they will gain practical skills in leveraging AI for business innovation, as well as a critical understanding of its ethical, strategic, and organizational implications.
SU Credits : 3.000
ECTS Credit : 6.000
Prerequisite :
Corequisite : OPIM 413R
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