STRATEGIC B2B SALES WORKSHOP -"Value Proposition – Customer Pipeline – Meeting Preparation"

Instructor:
Melek Kılıç Nazman — CEO of Abeille.ai Turkey & UAE
With over 15 years of global and local sales experience, Melek served as Shell’s first female Regional Manager in Turkey, overseeing sales and operations across nearly 40 provinces. She built hybrid sales teams, led eMobility and digital sales projects, and elevated her teams to the top 2% of performance globally. Today, she supports companies in building modern B2B sales systems, value-based selling, and AI-powered sales coaching.

What Will You Learn in the Workshop?

1. Building a Strong Value Proposition
   Participants will learn to identify the customer problem, articulate value clearly and persuasively, highlight differentiators from competitors, and structure their own value proposition while receiving feedback.
2. Creating and Managing a Customer Pipeline
   This section covers identifying the right customer profile, methods for building a customer pipeline, pipeline segmentation using the SPANCOP approach, and answering the question: “There is potential, so why isn’t it converting to sales?” A standardized pipeline framework and tracking template will be provided to participants after the workshop.
3. Professional Preparation for Customer Meetings
   Participants will learn how to clarify the meeting objective, develop a proper question set for needs discovery, manage first impressions, meeting flow, closing, and follow-up steps. Each participant will prepare for their real upcoming meeting and receive a meeting preparation template.

Who Should Attend?
Anyone asking themselves the following questions about their sales process:
“Am I approaching the right customers?”
“Is my sales process truly professional?”
“Why isn’t my potential converting into sales?”
“Could I achieve more with better preparation?”
“How can I sell more?”
This program is also ideal for founders, B2B sales teams, startups offering products or services to companies, and professionals who want to be more effective in customer meetings.

📆 Date: December 25, 2025, Thursday
🕑 Time: 14:00–16:00
📍 Location: SUCool Entrepreneurship Center, Sabancı University Tuzla Campus – Istanbul
🔗 Registration: https://kommunity.com/organizers/sucool/events/

Early registration is recommended due to limited capacity.

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