OPIM 411 Fashion Industry Operations and Pricing Select Term:
For over a decade, the fashion industry has been moving towards a global model, which has brought about the need for advanced operations management and pricing methods. This course aims to provide an introduction to these applications. In the first part of the course, an overview of the global fashion retail industry will be provided, with focus on different business models. In the second part of the course, each part of the fashion industry value chain will be discussed, including innovation and new product development in fashion, supply chain management applications in fashion retail, consumer segmentation and pricing, logistics in fashion retail and distribution strategies, brand positioning, extension and growth and customer relationship management.
SU Credits : 3.000
ECTS Credit : 6.000
Prerequisite :
Undergraduate level OPIM 301 Minimum Grade of D
Corequisite : -