MKTG 413 AI for Consumers and Society Select Term:
Today’s machines are intelligent, and they are transforming consumption and consumer experiences. For example, AI-powered algorithms now influence a remarkable range of consumption choices such as what we listen to, wear, watch, read, drink, and so on (consider Spotify, Stitch Fix, Netflix). With AI-driven adoption in consumer product industries is expected to reach new heights, this course aims to provide new perspectives on the wider relationship between humans and machines. We will acknowledge that AI can help marketers leverage customer data and improve marketing performance, but we will also study the risks for consumer and societal well- being. The course combines a variety of theoretical perspectives including management, psychology, art, sociology, and engineering.
SU Credits : 3.000
ECTS Credit : 6.000
Prerequisite : -
Corequisite : -