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MKTG 410 Social Media Marketing Select Term:
The course covers a practical method to create viral content (STEPPS), components of social influence (influentials, social networks), social media analytics tools such as textual mining and effects of social media on consumers. Several cases would be a major component of this course.
SU Credits : 3.000
ECTS Credit : 6.000
Prerequisite : Undergraduate level MKTG 301 Minimum Grade of D
Corequisite : -