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MKTG 406 Brand Management Select Term:
This course is designed to provide the students with a fundamental understanding of how to build and manage brands. Within this context, key issues in building effective brand strategies will be covered, providing students with a sound theoretical basis to make better branding decisions. The applications of theory (via cases, class discussions, etc.) will be stressed.
SU Credits : 3.000
ECTS Credit : 6.000
Prerequisite : Undergraduate level MKTG 301 Minimum Grade of D
Corequisite : -