Marketing strategy course is on the fundamentals of effective marketing strategy design and execution considering the interdisciplinary nature and the contextual character of strategic marketing decisions. This course directs special attention to (a) how markets function and evolve; (b) how customers really behave; (c) how firms relate to their markets; (d) how the effective marketing strategy impact on organizational performance and societal welfare, and (e) how the functional dimensions of marketing strategy might be shaped in the globalizing, converging and connected knowledge economy.