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MKTG 414 Marketing Analytics
Marketing analytics is a set of tools (conceptual models, statistical techniques, and optimization software) designed to translate data into actionable marketing strategies. This course prepares students to kick start their career in a marketing analytics position within a big or small corporation, a marketing research company, or a consulting firm. To do so, in this course, students get hands-on experience with real-world data and be equipped with marketing analytics tools ready for their current or future jobs.
SU Credits : 3.000
ECTS Credit : 6.000
Prerequisite : -
Corequisite : -