MKTG 405 Marketing Strategy Select Term:
This course develops an understanding of and the skills and experiences needed in formulating and planning a marketing strategy. It gives the students an opportunity to analyze a market, set objectives, developing a marketing strategy, and implement the strategy in a set of realistic situations provided by a computer simulation game.
SU Credits : 3.000
ECTS Credit : 6.000
Prerequisite :
Undergraduate level MKTG 301 Minimum Grade of D
Corequisite : -