MKTG 404 Digital Marketing Select Term:
This course examines the emergence of the new digital markets as well as how traditional markets are affected by the widespread use of information communication technology by consumers and businesses. Internet business models, trends, strategies, and technologies are covered.
SU Credits : 3.000
ECTS Credit : 6.000
Prerequisite :
Undergraduate level MKTG 301 Minimum Grade of D
Corequisite : -