MKTG 403 International Marketing Select Term:
This course examines the opportunities, characteristics, trends, techniques and strategies related to the marketing concept as it applies to the global markets. Competing in markets of various cultures, the case of multinational corporations, and current economic and marketing issues are examined.
SU Credits : 3.000
ECTS Credit : 6.000
Prerequisite : Undergraduate level MKTG 301 Minimum Grade of D
Corequisite : -