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MKTG 402 Consumer Behavior Select Term:
This course examines the basic concepts (e.g. attitude, learning, motivation, etc.) explaining how and why consumers make purchasing decisions, and the differences in affective, cognitive, and behavioral characteristics of customers.
SU Credits : 3.000
ECTS Credit : 6.000
Prerequisite : Undergraduate level MKTG 301 Minimum Grade of D
Corequisite : -