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MKTG 401 Marketing Research Select Term:
This course covers planning, designing, conducting, and interpreting marketing research. All the concepts taught will be put in practice through team projects. The practical applications are intended to create an understanding of how market information can be used in solving marketing problems and designing marketing strategy.
SU Credits : 3.000
ECTS Credit : 6.000
Prerequisite : Undergraduate level MKTG 301 Minimum Grade of D
Corequisite : -