Although the majority of the market is B2B, marketing discipline is basically interested in B2C. B2B marketing focuses on fewer customers, sells with bigger lots & has a longer sales cycle. We will focus on characteristics & methods of B2B marketing. Working with sectors & verticals, adopting a UBP approach rather than a USP approach, relationship marketing are basic differences that will be discussed. Since auctions are won or lost at auction requirements preparation stage, a longer view will be explained for the marketing process. We will discuss Trade marketing which will mainly focus on selling to Retailer channels.