MKTG 631 Special Topics in Marketing I
Select Term:
This course examines selected contemporary topics, emerging trends and changing paradigms in marketing. The specific focus may vary and may include topics such as digital marketing, consumer behavior, marketing analytics, sustainability, artificial intelligence, customer experience and new marketing technologies.
SU Credits : 3.000
ECTS Credit : 10.000
Prerequisite :
Corequisite :
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