In today’s global and competitive job market, it’s not enough to have strong technical and cognitive skills. How individuals present and position themselves also plays a key role in their career success. A well-prepared résumé is important, but professional presence, digital visibility, and the ability to tell your personal story matter just as much. This Personal Branding course helps participants identify their unique strengths, values, and career goals and communicate them in a clear and strategic way. It aims to support individuals in building a strong and authentic personal brand that sets them apart in their professional lives. In today’s digital world, tools like social media, LinkedIn, and AI-powered platforms are essential in managing and growing a personal brand. That’s why personal branding is becoming one of the must-have skills for modern professionals.