Understanding how to interpret data is now essential in modern marketing. This course teaches you to collect, organize, and analyze marketing data to solve real marketing problems and translate results into clear business recommendations. Working through hands-on, AI-supported analysis, students cover exploratory analysis and visualization, linear and multiple regression, the effects of special events and seasonality, introductory segmentation, and basic text analysis. No programming experience is required; the focus is on interpreting results and applying data-driven insights, not on coding for its own sake. By the end, you'll be ready to apply analytics wisely and contribute to smarter marketing decisions.