This course introduces the fundamental concepts, methods, and applications of business analytics with a focus on data-driven decision making in various sectors. The course also provides a brief overview of big data analytics as an emerging area and its implications for business. Analytical techniques such as data visualization, statistical analysis, data mining, optimization, and simulation will be covered. supported by practical case studies. Practical sessions and case studies aim to complement lectures to advance both conceptual understanding of the business analytics methods and develop the pertinent skills.