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MKTG 824 Marketing Strategy Select Term:
Marketing Strategy This module focuses on the fundamentals of effective marketing strategy design and execution. It develops the skills and experience in market analysis, objective setting, marketing strategy formulation and implementation in a set of realistic marketing situations provided provided by a computer simulation game-MARKSTRAT-performed by teams of 3-4 students.
SU Credits : 3
ECTS Credit : 6
Prerequisite : -
Corequisite : -