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MKTG 521 Marketing Research Methods Select Term:
This course provides a research perspective on advanced marketing research methods and analytical techniques. Topics include problem formulation; research design, data collection and analysis, managerial report writing. Students will acquire experience by developing and executing their own marketing research project using computerized analytical techniques.
SU Credits : 3.000
ECTS Credit : 3.000
Prerequisite : -
Corequisite : -