This subject aims to introduce a plurality of perspectives in strategic thinking and action. Strategy as plan, position, perspective and pattern capture the diversity of perspectives that are essential to grasp in managerial practice. The contact and the process pertaining to these perspectives will be covered and the experience of the participants will be integrated into the conceptual frameworks. The four perspectives are developed by delineating the relationship of strategy formulation, to strategy implementation and such a better understanding between thinking and action will be achieved in the perspectives. Examples of all types of strategies in corporate, business, competitive and functional levels are used, but special attention will be given to new business development.