BP 532 New Product Development Select Term:
The companies today are being transformed from product-focused structures into brand-focused structures. This transformation shows itself in development of new products, as well as in all processes. The New Product Development course focuses on transformation in these processes. The concepts of product, innovation, brand pillars, product portfolio management constitutes the focus of the course. Management of brands in an innovative company is discussed over different sectors.
SU Credits : 3
ECTS Credit : 10
Prerequisite : -
Corequisite : -