BP 513 Brand Action / BAP / Established Brand Select Term:
Brand management requires high adaptation skills, ability to work under fierce competition. In order to better prepare the students for a game of “gaining and retaining competitive advantage”, course aims at to equip them with a tool kit - conducting detailed analysis when faced with real problems, effectively work and communicate in a teamwork environment and deliver results, all under the tutorage of leads and mentors. Brand Action Project or BAP, aims to provide the students with hands-on experience and opportunity for action-learning in a real brand practice environment from different established brands. BAP companies or stakeholders will provide data, expert view and contribution of various management levels during the process of BAP.
SU Credits : 2.000
ECTS Credit : 4.000
Corequisite : -