Course Catalog

MKTG 412 Marketing Channel Management and Retailing	3 Credits
The subject of this course is the design and management of marketing channels through which products and services are moved from their point of origin to their point of consumption. The course addresses how manufacturers and channel members (e.g., wholesalers, distributors, retailers) interact, cooperate, and compete as the distribution environment becomes ever more complex.
Last Offered Terms Course Name SU Credit Spring 2022-2023 Marketing Channel Management and Retailing 3 Spring 2021-2022 Marketing Channel Management and Retailing 3 Fall 2021-2022 Marketing Channel Management and Retailing 3 Spring 2020-2021 Marketing Channel Management and Retailing 3 Fall 2020-2021 Marketing Channel Management and Retailing 3 Fall 2019-2020 Marketing Channel Management and Retailing 3
Prerequisite: MKTG 301 - Undergraduate - Min Grade D
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements: