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Course Catalog

MKTG 402 Consumer Behavior 3 Credits
This course examines the basic concepts (e.g. attitude, learning, motivation, etc.) explaining how and why consumers make purchasing decisions, and the differences in affective, cognitive, and behavioral characteristics of customers.

Last Offered Terms Course Name SU Credit
Spring 2019-2020 Consumer Behavior 3
Spring 2018-2019 Consumer Behavior 3
Spring 2017-2018 Consumer Behavior 3
Fall 2017-2018 Consumer Behavior 3
Spring 2016-2017 Consumer Behavior 3
Spring 2015-2016 Consumer Behavior 3
Fall 2015-2016 Consumer Behavior 3
Fall 2014-2015 Consumer Behavior 3
Spring 2013-2014 Consumer Behavior 3
Fall 2013-2014 Consumer Behavior 3
Fall 2012-2013 Consumer Behavior 3
Spring 2011-2012 Consumer Behavior 3
Fall 2011-2012 Consumer Behavior 3
Spring 2010-2011 Consumer Behavior 3
Fall 2010-2011 Consumer Behavior 3
Fall 2009-2010 Consumer Behavior 3
Fall 2008-2009 Consumer Behavior 3
Fall 2007-2008 Consumer Behavior 3
Fall 2006-2007 Consumer Behavior 3

Prerequisite: MKTG 301 - Undergraduate - Min Grade D
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements: