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Course Catalog

MKTG 301 Introduction to Marketing 3 Credits
This course is an introduction to the study of structure and functions of marketing systems in the firm, economy, and society which will include analysis of the environment, target markets, and managerial aspects of marketing. Role of marketing, consumer behaviour, business-to-business markets, marketing research, segmentation and targeting will also be described and discussed. In addition, managerial aspects of marketing such as product and service development, pricing, promotion, advertising, selling, and distribution will be covered.

Last Offered Terms Course Name SU Credit
Summer 2018-2019 Introduction to Marketing 3
Spring 2018-2019 Introduction to Marketing 3
Fall 2018-2019 Introduction to Marketing 3
Summer 2017-2018 Introduction to Marketing 3
Spring 2017-2018 Introduction to Marketing 3
Fall 2017-2018 Introduction to Marketing 3
Summer 2016-2017 Introduction to Marketing 3
Spring 2016-2017 Introduction to Marketing 3
Fall 2016-2017 Introduction to Marketing 3
Summer 2015-2016 Introduction to Marketing 3
Spring 2015-2016 Introduction to Marketing 3
Fall 2015-2016 Introduction to Marketing 3
Summer 2014-2015 Introduction to Marketing 3
Spring 2014-2015 Introduction to Marketing 3
Fall 2014-2015 Introduction to Marketing 3
Summer 2013-2014 Introduction to Marketing 3
Spring 2013-2014 Introduction to Marketing 3
Fall 2013-2014 Introduction to Marketing 3
Spring 2012-2013 Introduction to Marketing 3
Fall 2012-2013 Introduction to Marketing 3
Summer 2011-2012 Introduction to Marketing 3
Spring 2011-2012 Introduction to Marketing 3
Fall 2011-2012 Introduction to Marketing 3
Summer 2010-2011 Introduction to Marketing 3
Spring 2010-2011 Introduction to Marketing 3
Fall 2010-2011 Introduction to Marketing 3
Spring 2009-2010 Introduction to Marketing 3
Fall 2009-2010 Introduction to Marketing 3
Spring 2008-2009 Introduction to Marketing 3
Fall 2008-2009 Introduction to Marketing 3
Spring 2007-2008 Introduction to Marketing 3
Fall 2007-2008 Introduction to Marketing 3
Spring 2006-2007 Introduction to Marketing 3
Fall 2006-2007 Introduction to Marketing 3
Spring 2005-2006 Introduction to Marketing 3
Fall 2005-2006 Introduction to Marketing 3
Spring 2004-2005 Introduction to Marketing 3
Fall 2004-2005 Introduction to Marketing 3
Spring 2003-2004 Introduction to Marketing (MAN390) 3
Fall 2003-2004 Introduction to Marketing (MAN390) 3
Spring 2002-2003 Introduction to Marketing (MAN390) 3

Prerequisite: __
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements: