Course Catalog

MKTG 811 Marketing Analytics	3 Credits
This course is designed to provide students with applied knowledge on the use of analytical tools and methodologies for marketing decision-making. The course also aims to improve analytical skills and knowledge of the students. Finally, the course will discuss how to integrate big data processing, machine learning, artificial intelligence, and algorithms into marketing processes.
Last Offered Terms Course Name SU Credit Spring 2018-2019 Value Based Marketing and Brand Strategy 3
Prerequisite: __
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements: