Course Catalog
| MKTG 811 Marketing Analytics | 3 Credits | ||||||
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| This course is designed to provide students with applied knowledge on the use of analytical tools and methodologies for marketing decision-making. The course also aims to improve analytical skills and knowledge of the students. Finally, the course will discuss how to integrate big data processing, machine learning, artificial intelligence, and algorithms into marketing processes. | |||||||
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| Prerequisite: __ | |||||||
| Corequisite: __ | |||||||
| ECTS Credit: 6 ECTS (ENGINEERING: / BASIC:) | |||||||
| General Requirements: | |||||||