Course Catalog
| MKTG 530 “Big Picture” Marketing Strategy | 1.5 Credits | |||||||||
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| Big Picture integrated framework and simulated cases are employed in bridging the gap between marketing strategy concepts and competitive strategy design. The Big Picture integrates strategy development and execution in order to maximize the efficiency of marketing investments. The framework seeks to identify the fundamental relationships linking the target customer, the benefits that customer seeks, the behavioral change resulting from a change in beliefs, and the financial impact of specific behavioral changes. | ||||||||||
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| Prerequisite: (MKTG 501 - Doctorate - Min Grade D | ||||||||||
| or MKTG 501 - Masters - Min Grade D) | ||||||||||
| or MKTG 301 - Undergraduate - Min Grade D | ||||||||||
| Corequisite: __ | ||||||||||
| ECTS Credit: 3 ECTS (3 ECTS for students admitted before 2013-14 Academic Year) | ||||||||||
| General Requirements: | ||||||||||