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The primary aim of the course is to increase the
competencies of companies in creating, implementing
and measuring digital marketing strategies alongside with
the conventional marketing activities. Within the scope of
the course, topics such as the basic components of digital
marketing strategies, digital media impact measurement,
customer experience mapping, search engines and
optimization, social media marketing, online marketing
and internet analytics will be covered, various cases and
best practices will be discussed and hands-on training
will be provided.
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