Course Catalog
| MKTG 414 Marketing Analytics | 3 Credits | ||||||||||||
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| Marketing analytics is a set of tools (conceptual models, statistical techniques, and optimization software) designed to translate data into actionable marketing strategies. This course prepares students to kick start their career in a marketing analytics position within a big or small corporation, a marketing research company, or a consulting firm. To do so, in this course, students get hands-on experience with real-world data and be equipped with marketing analytics tools ready for their current or future jobs. | |||||||||||||
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| Prerequisite: MKTG 301 - Undergraduate - Min Grade D | |||||||||||||
| Corequisite: __ | |||||||||||||
| ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) | |||||||||||||
| General Requirements: | |||||||||||||