In this course, wide range approaches, techniques
and tools that have been developed for the
effective management of creativity, innovation
and entrepreneurship will be reviewed and
discussed in a common framework. Students will develop an
entrepreneurial project and have the opportunity to apply
these different approaches, techniques and tools
in a practical case. The students will learn how human
creative processes are organized and what their
underlying brain mechanisms are. Some of the topics that
will be included in this course are individual differences
in creativity, team creativity, visual imagery and
creativity, expertise and creativity, development of
creativity, creative problem solving
(cognitive mechanisms & creative strategies),
intelligence and emotional intelligence, brain basis of
creativity. This course will also focus on
qualitative and quantitative approaches, techniques and
tools (e.g.: data visualization, data analyses, focus groups
, structured/semi structured interviews, delphi method,
brainstorming, mind mapping, kano analysis, fishbone
analysis etc.) that provide students with abilities and
skills to further scrutinize, test and make decisions about
the problems and creative solutions that are developed
during the course and for their projects. During the
course, various steps of the process of realization of the
new ideas and products such as: value creation,
identification of target customers/ users, business models,
teaming, leadership, finding and acquiring resources, and
pitching ideas to resource holders, DMAIC (define,
measure, analyze, improve and control) the key
performance indicators will also be delivered.
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