Motion Graphics and Art (VA 548)

2022 Spring
Faculty of Arts and Social Sciences
Vis. Arts&Vis.l Comm Des.(VA)
Yoong Wah Alex Wong,
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Doctoral, Master
Studio work/practice,One-to-one tutorial
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The student is introduced to the principles and elements of motion design through studio practices. This course emphasizes on the relationship between typography principles and animation fundamentals. Students relate their experimental videos with kinetic typography to synthesize the language of motion between text and image for time-based media. Graduate students can take this course to realize their term and thesis project.


This course introduces fundamental concept for motion graphics, including interdisciplinary usage of 2D and 3D graphics, dynamic typography, compositing for television networks and film title. Students explore ideas of narrative form, image genres and visual language issues related to context and audience. Not only based on visual and special effects, student also focus on how to execute functionality, organizational structure, promote design and art for screen businesses.


  • Intended Learning Outcomes: 1) To introduce art and design practical approaches and methodologies in visual communication design and visual arts. 2) To understand and generate imagery and live images, along with layering, keying, matting, effects creation, motion control, image manipulation, color correction toward complex mix media visual and final post production output for film and television. 3) To provide student a practical professional working background, knowledge, skill for both undergrad and graduate student in broadcast design and industry need.


1. Develop and deepen the current and advanced knowledge in the field with original thought and/or research and come up with innovative definitions based on Master's degree qualifications 5

2. Conceive the interdisciplinary interaction which the field is related with ; come up with original solutions by using knowledge requiring proficiency on analysis, synthesis and assessment of new and complex ideas. 5

3. Evaluate and use new information within the field in a systematic approach. 5

4. Develop an innovative knowledge, method, design and/or practice or adapt an already known knowledge, method, design and/or practice to another field; research, conceive, design, adapt and implement an original subject. 5

5. Critical analysis, synthesis and evaluation of new and complex ideas. 5

6. Gain advanced level skills in the use of research methods in the field of study. 5

7. Contribute the progression in the field by producing an innovative idea, skill, design and/or practice or by adapting an already known idea, skill, design, and/or practice to a different field independently. 5

8. Broaden the borders of the knowledge in the field by producing or interpreting an original work or publishing at least one scientific paper in the field in national and/or international refereed journals. 5

9. Demonstrate leadership in contexts requiring innovative and interdisciplinary problem solving. 5

10. Develop new ideas and methods in the field by using high level mental processes such as creative and critical thinking, problem solving and decision making. 5

11. Investigate and improve social connections and their conducting norms and manage the actions to change them when necessary. 5

12. Defend original views when exchanging ideas in the field with professionals and communicate effectively by showing competence in the field. 5

13. Ability to communicate and discuss orally, in written and visually with peers by using a foreign language at least at a level of European Language Portfolio C1 General Level. 5

14. Contribute to the transition of the community to an information society and its sustainability process by introducing scientific, technological, social or cultural improvements. 5

15. Demonstrate functional interaction by using strategic decision making processes in solving problems encountered in the field. 5

16. Contribute to the solution finding process regarding social, scientific, cultural and ethical problems in the field and support the development of these values. 5

1. Develop the ability to use critical, analytical, and reflective thinking and reasoning 5

2. Reflect on social and ethical responsibilities in his/her professional life. 5

3. Gain experience and confidence in the dissemination of project/research outputs 5

4. Work responsibly and creatively as an individual or as a member or leader of a team and in multidisciplinary environments. 5

5. Communicate effectively by oral, written, graphical and technological means and have competency in English. 5

6. Independently reach and acquire information, and develop appreciation of the need for continuously learning and updating. 5

1. Develop, interpret and use statistical analyses in decision making.


  Percentage (%)
Final 40
Midterm 20
Presentation 20
Homework 20


Optional Readings

- Jon S. Krasner: Motion Graphic Design: Applied History and Aesthetics
- Rebecca Gallagher and Andrea Paldy: Exploring Motion Graphics
- Daniel Blanco: Motion Graphics Now
- Matt Woolman: Type in Motion 1 and 2