Retail Operations and Marketing Analytics (OPIM 408)

2022 Spring
Sabancı Business School
Opera.&Info. Syst. Man.(OPIM)
3
6
Burak Gökgür bgokgur@sabanciuniv.edu,
Click here to view.
English
Undergraduate
--
Formal lecture,Interactive lecture
Interactive,Case Study
Click here to view.

CONTENT

This course aims to provide a thorough understanding of the main functions of retail operations and marketing analytics. In the first part of the course, we will deal with the two major themes of retail operations: assortment planning and product life cycle planning. In assortment planning, the goal is to learn how to determine the set of products a retailer should carry for a store, and how to manage inventory levels of each product in a store. In product life cycle planning, the objective is to arm students with an overall understanding of forecasting, inventory management, and markdown pricing. We will also discuss how to make data-driven decisions in retail operations. In the second part of the course, we will discuss how to summarize marketing data in MS Excel. We will then learn how to estimate demand and make pricing decisions by using MS Excel. Then, we will study how to develop forecasting methods with MS Excel. We, finally turn our attention to market basket and RFM analyses.

OBJECTIVE

- To develop an understanding of the crucial importance of retail operations management in today's business environment
- To study various processes of retail operations
- To develop a basic understanding of quantitative tools in retail operations
- To apply basic concepts, techniques and methods relevant to the management of retail operations
- To introduce students to basic concepts of marketing analytics
- To demonstrate the impact of marketing analytics on retail operations

LEARNING OUTCOMES

  • Demonstrate understanding of how retailers track and analyze their customers? preferences through analytical marketing techniques, and respond with appropriate products through effective supply chain management.
  • Apply basic concepts, techniques, and methods relevant to the management of retail operations.

PROGRAMME OUTCOMES


1. Understand the world, their country, their society, as well as themselves and have awareness of ethical problems, social rights, values and responsibility to the self and to others. 1

2. Understand different disciplines from natural and social sciences to mathematics and art, and develop interdisciplinary approaches in thinking and practice. 4

3. Think critically, follow innovations and developments in science and technology, demonstrate personal and organizational entrepreneurship and engage in life-long learning in various subjects; have the ability to continue to educate him/herself. 4

4. Communicate effectively in Turkish and English by oral, written, graphical and technological means. 3

5. Take individual and team responsibility, function effectively and respectively as an individual and a member or a leader of a team; and have the skills to work effectively in multi-disciplinary teams. 4


1. Possess sufficient knowledge of mathematics, science and program-specific engineering topics; use theoretical and applied knowledge of these areas in complex engineering problems.

2. Identify, define, formulate and solve complex engineering problems; choose and apply suitable analysis and modeling methods for this purpose.

3. Develop, choose and use modern techniques and tools that are needed for analysis and solution of complex problems faced in engineering applications; possess knowledge of standards used in engineering applications; use information technologies effectively.

4. Have the ability to design a complex system, process, instrument or a product under realistic constraints and conditions, with the goal of fulfilling specified needs; apply modern design techniques for this purpose.

5. Design and conduct experiments, collect data, analyze and interpret the results to investigate complex engineering problems or program-specific research areas.

6. Possess knowledge of business practices such as project management, risk management and change management; awareness on innovation; knowledge of sustainable development.

7. Possess knowledge of impact of engineering solutions in a global, economic, environmental, health and societal context; knowledge of contemporary issues; awareness on legal outcomes of engineering solutions; knowledge of behavior according to ethical principles, understanding of professional and ethical responsibility.

8. Have the ability to write effective reports and comprehend written reports, prepare design and production reports, make effective presentations, and give and receive clear and intelligible instructions.


1. Design, implement, test, and evaluate a computer system, component, or algorithm to meet desired needs and to solve a computational problem.

2. Demonstrate knowledge of discrete mathematics and data structures.

3. Demonstrate knowledge of probability and statistics, including applications appropriate to computer science and engineering.


1. Have an understanding of economics and main functional areas of management

2. Have a basic all-around knowledge in humanities, science, mathematics, and literature

3. Have a basic knowledge of law and ethics, awareness of social and ethical responsibilities

4. Work effectively in teams and environments characterized by people of diverse educational, social and cultural backgrounds

5. Demonstrate proficiency in oral and written communications in English

6. Pursue open minded inquiry and appreciate the importance of research as an input into management practice; thus, a.know how to access, interpret and analyze data and information by using current technologies b.use the results from analyses to make informed decisions

7. Use office softwares for written communication, presentation, and data analysis

8. Demonstrate awareness that business settings present different opportunities and challenges for managers due to environmental/contextual differences that arise in economic, political, cultural, legal-regulatory domains

ASSESSMENT METHODS and CRITERIA

  Percentage (%)
Final 20
Midterm 60
Assignment 10
Group Project 10

RECOMENDED or REQUIRED READINGS

Course Web http://sucourse.sabanciuniv.edu/