Advanced Business Analytics (OPIM 407)

2022 Spring
Sabancı Business School
Opera.&Info. Syst. Man.(OPIM)
3
6
Fatma Tevhide Altekin altekin@sabanciuniv.edu,
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English
Undergraduate
OPIM390
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CONTENT

The main objective of this course is to present predictive and prescriptive analytics tools in the context of business cases, with an emphasis on implementing analytical approaches within an organization. Throughout this course, students will learn: use tools and ideas from Analytics and R’s environment to solve interesting and exciting business problems; learn how to formulate relevant business questions that can be answered using data; understand the various steps of data preparation like data cleaning and feature extraction; develop and test hypotheses to inform managerial decisions and to collaborate meaningfully with multiple stakeholders; evaluate the effectiveness of a solution through statistical learning methods (supervised & unsupervised methods); communicate results to both technical and non-technical audiences.

LEARNING OUTCOMES

  • Upon successful completion of the course, the student should: 1. Develop a well-grounded understanding of business intelligence and decision support systems 2. Know the enabling tools and techniques for business intelligence and decisionsupport systems 3. Know the common characteristics of a wide variety of business intelligenceapplications and cases 4. Be able to use one or more data mining software tools to develop solutions; learn the process of developing a data mining solution via a group term-project

PROGRAMME OUTCOMES


1. Understand the world, their country, their society, as well as themselves and have awareness of ethical problems, social rights, values and responsibility to the self and to others. 3

2. Understand different disciplines from natural and social sciences to mathematics and art, and develop interdisciplinary approaches in thinking and practice. 3

3. Think critically, follow innovations and developments in science and technology, demonstrate personal and organizational entrepreneurship and engage in life-long learning in various subjects; have the ability to continue to educate him/herself. 2

4. Communicate effectively in Turkish and English by oral, written, graphical and technological means. 5

5. Take individual and team responsibility, function effectively and respectively as an individual and a member or a leader of a team; and have the skills to work effectively in multi-disciplinary teams. 5


1. Possess sufficient knowledge of mathematics, science and program-specific engineering topics; use theoretical and applied knowledge of these areas in complex engineering problems.

2. Identify, define, formulate and solve complex engineering problems; choose and apply suitable analysis and modeling methods for this purpose.

3. Develop, choose and use modern techniques and tools that are needed for analysis and solution of complex problems faced in engineering applications; possess knowledge of standards used in engineering applications; use information technologies effectively.

4. Have the ability to design a complex system, process, instrument or a product under realistic constraints and conditions, with the goal of fulfilling specified needs; apply modern design techniques for this purpose.

5. Design and conduct experiments, collect data, analyze and interpret the results to investigate complex engineering problems or program-specific research areas.

6. Possess knowledge of business practices such as project management, risk management and change management; awareness on innovation; knowledge of sustainable development.

7. Possess knowledge of impact of engineering solutions in a global, economic, environmental, health and societal context; knowledge of contemporary issues; awareness on legal outcomes of engineering solutions; knowledge of behavior according to ethical principles, understanding of professional and ethical responsibility.

8. Have the ability to write effective reports and comprehend written reports, prepare design and production reports, make effective presentations, and give and receive clear and intelligible instructions.


1. Design, implement, test, and evaluate a computer system, component, or algorithm to meet desired needs and to solve a computational problem.

2. Demonstrate knowledge of discrete mathematics and data structures.

3. Demonstrate knowledge of probability and statistics, including applications appropriate to computer science and engineering.


1. Have an understanding of economics and main functional areas of management

2. Have a basic all-around knowledge in humanities, science, mathematics, and literature

3. Have a basic knowledge of law and ethics, awareness of social and ethical responsibilities

4. Work effectively in teams and environments characterized by people of diverse educational, social and cultural backgrounds

5. Demonstrate proficiency in oral and written communications in English

6. Pursue open minded inquiry and appreciate the importance of research as an input into management practice; thus, a.know how to access, interpret and analyze data and information by using current technologies b.use the results from analyses to make informed decisions

7. Use office softwares for written communication, presentation, and data analysis

8. Demonstrate awareness that business settings present different opportunities and challenges for managers due to environmental/contextual differences that arise in economic, political, cultural, legal-regulatory domains