Today’s machines are intelligent, and they are transforming consumption and consumer experiences. For example, AI-powered algorithms now influence a remarkable range of consumption choices such as what we listen to, wear, watch, read, drink, and so on (consider Spotify, Stitch Fix, Netflix). With AI-driven adoption in consumer product industries is expected to reach new heights, this course aims to provide new perspectives on the wider relationship between humans and machines. We will acknowledge that AI can help marketers leverage customer data and improve marketing performance, but we will also study the risks for consumer and societal well- being. The course combines a variety of theoretical perspectives including management, psychology, art, sociology, and engineering.
AI for Consumers and Society (MKTG 413)
| Programs\Type | Required | Core Elective | Area Elective |
| Business Analytics Minor | * | ||
| Management | * | ||
| Management | * |
CONTENT
PROGRAMME OUTCOMES
1. Understand the world, their country, their society, as well as themselves and have awareness of ethical problems, social rights, values and responsibility to the self and to others.
2. Understand different disciplines from natural and social sciences to mathematics and art, and develop interdisciplinary approaches in thinking and practice.
3. Think critically, follow innovations and developments in science and technology, demonstrate personal and organizational entrepreneurship and engage in life-long learning in various subjects; have the ability to continue to educate him/herself.
4. Communicate effectively in Turkish and English by oral, written, graphical and technological means.
5. Take individual and team responsibility, function effectively and respectively as an individual and a member or a leader of a team; and have the skills to work effectively in multi-disciplinary teams.
1. Have an understanding of economics and main functional areas of management
2. Have a basic all-around knowledge in humanities, science, mathematics, and literature
3. Have a basic knowledge of law and ethics, awareness of social and ethical responsibilities
4. Work effectively in teams and environments characterized by people of diverse educational, social and cultural backgrounds
5. Demonstrate proficiency in oral and written communications in English
6. Pursue open minded inquiry and appreciate the importance of research as an input into management practice; thus, a.know how to access, interpret and analyze data and information by using current technologies b.use the results from analyses to make informed decisions
7. Use office softwares for written communication, presentation, and data analysis
8. Demonstrate awareness that business settings present different opportunities and challenges for managers due to environmental/contextual differences that arise in economic, political, cultural, legal-regulatory domains