This course examines the basic concepts (e.g. attitude, learning, motivation, etc.) explaining how and why consumers make purchasing decisions, and the differences in affective, cognitive, and behavioral characteristics of customers.
Consumer Behavior (MKTG 402)
2022 Spring
Sabancı Business School
Marketing(MKTG)
3
6
Cenk Koçaş kocas@sabanciuniv.edu,
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English
Undergraduate
MKTG301
Interactive lecture,Seminar,Field work/field study/on-the-job,Other
Interactive,Learner centered,Communicative,Project based learning,Case Study
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| Programs\Type | Required | Core Elective | Area Elective |
| Decision and Behavior Minor | * | ||
| Management | * | ||
| Management | * |
CONTENT
LEARNING OUTCOMES
- ? To understand the concepts, theories, and principles from the social sciences that apply to consumers and their purchasing behavior ? To learn how to make appropriate marketing decisions based on a sound knowledge of consumer behavior concepts ? To become a better consumer by understanding how consumer behavior principles possibly affect your own buying patterns Besides the content-related objectives, the students will be able to: ? Successfully gain experience in working with a group.
PROGRAMME OUTCOMES
1. Understand the world, their country, their society, as well as themselves and have awareness of ethical problems, social rights, values and responsibility to the self and to others. 5
2. Understand different disciplines from natural and social sciences to mathematics and art, and develop interdisciplinary approaches in thinking and practice. 5
3. Think critically, follow innovations and developments in science and technology, demonstrate personal and organizational entrepreneurship and engage in life-long learning in various subjects; have the ability to continue to educate him/herself. 5
4. Communicate effectively in Turkish and English by oral, written, graphical and technological means. 5
5. Take individual and team responsibility, function effectively and respectively as an individual and a member or a leader of a team; and have the skills to work effectively in multi-disciplinary teams. 5
1. Have an understanding of economics and main functional areas of management 4
2. Have a basic all-around knowledge in humanities, science, mathematics, and literature 2
3. Have a basic knowledge of law and ethics, awareness of social and ethical responsibilities 3
4. Work effectively in teams and environments characterized by people of diverse educational, social and cultural backgrounds 4
5. Demonstrate proficiency in oral and written communications in English 5
6. Pursue open minded inquiry and appreciate the importance of research as an input into management practice; thus, a.know how to access, interpret and analyze data and information by using current technologies b.use the results from analyses to make informed decisions 5
7. Use office softwares for written communication, presentation, and data analysis 5
8. Demonstrate awareness that business settings present different opportunities and challenges for managers due to environmental/contextual differences that arise in economic, political, cultural, legal-regulatory domains 5