The student is introduced to the principles and elements of motion design through studio practices. This course emphasizes on the relationship between typography principles and animation fundamentals. Students relate their experimental videos with kinetic typography to synthesize the language of motion between text and image for time-based media
Motion Graphics and Art (VA 440)
2021 Spring
Faculty of Arts and Social Sciences
Vis. Arts&Vis.l Comm Des.(VA)
3
6
Yoong Wah Alex Wong alexw@sabanciuniv.edu,
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English
Undergraduate
--
Studio work/practice,One-to-one tutorial
Other
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| Programs\Type | Required | Core Elective | Area Elective |
| Visual Arts and Visual Communications Design | * | ||
| Visual Arts and Visual Communications Design | * |
CONTENT
OBJECTIVE
This course introduces fundamental concept for motion graphics, including interdisciplinary usage of 2D and 3D graphics, dynamic typography, compositing for television networks and film title. Students explore ideas of narrative form, image genres and visual language issues related to context and audience. Not only based on visual and special effects, student also focus on how to execute functionality, organizational structure, promote design and art for screen businesses.
LEARNING OUTCOMES
- Intended Learning Outcomes: 1) To introduce art and design practical approaches and methodologies in visual communication design and visual arts. 2) To understand and generate imagery and live images, along with layering, keying, matting, effects creation, motion control, image manipulation, color correction toward complex mix media visual and final post production output for film and television. 3) To provide student a practical professional working background, knowledge, skill for both undergrad and graduate student in broadcast design and industry need.
PROGRAMME OUTCOMES
1. Understand the world, their country, their society, as well as themselves and have awareness of ethical problems, social rights, values and responsibility to the self and to others. 5
2. Understand different disciplines from natural and social sciences to mathematics and art, and develop interdisciplinary approaches in thinking and practice. 5
3. Think critically, follow innovations and developments in science and technology, demonstrate personal and organizational entrepreneurship and engage in life-long learning in various subjects; have the ability to continue to educate him/herself. 5
4. Communicate effectively in Turkish and English by oral, written, graphical and technological means. 5
5. Take individual and team responsibility, function effectively and respectively as an individual and a member or a leader of a team; and have the skills to work effectively in multi-disciplinary teams. 5
1. Demonstrate safe working habits and a general understanding of materials and processes in the visual arts. 5
2. Demonstrate knowledge of representational processes using visual as well as audial material as mediums of representation. 5
3. Show working knowledge of the process of transforming abstract/textual concepts into concrete, audio/visual forms. 5
4. Appreciate and express the cultural significance of art and understand its evolution and purposes. 5
5. Develop an awareness of compositional and organizational strategies for the effective deployment of formal elements of visual art. 5
6. Read visual texts with a deep knowledge of art history and theory and the ability of situating the content and form of the visual representation both in a historical and thematic context. 5
7. Employ necessary background knowledge regarding art administration in the body of museums and galleries. 5
8. Show a practical and technical command of materials and methods in one or more media of the visual arts. 5
Update Date:
ASSESSMENT METHODS and CRITERIA
| Percentage (%) | |
| Final | 40 |
| Midterm | 20 |
| Presentation | 20 |
| Homework | 20 |
RECOMENDED or REQUIRED READINGS
| Optional Readings |
- Jon S. Krasner: Motion Graphic Design: Applied History and Aesthetics. |