Integrated Marketing Communications (MKTG 808)

2021 Spring
Sabancı Business School
Marketing(MKTG)
3
6
Barış Erman Depecik baris.depecik@sabanciuniv.edu,
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English
Doctoral, Master
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CONTENT

This course provides the student with a basic understanding of the major aspects of integrated marketing communications and promotion management. Topics covered include a advertising, sales promotion, public relations, point-of- purchase communications, interactive marketing, and personal selling.

LEARNING OUTCOMES

PROGRAMME OUTCOMES


1. Develop the ability to use critical, analytical, and reflective thinking and reasoning 4

2. Reflect on social and ethical responsibilities in his/her professional life. 4

3. Gain experience and confidence in the dissemination of project/research outputs 4

4. Work responsibly and creatively as an individual or as a member or leader of a team and in multidisciplinary environments. 5

5. Communicate effectively by oral, written, graphical and technological means and have competency in English. 5

6. Independently reach and acquire information, and develop appreciation of the need for continuously learning and updating. 3


1. Develop, interpret and use statistical analyses in decision making. 2


1. Identify and diagnose business problems and opportunities accurately and effectively across a wide range of business domains (accounting, financial management, operations, marketing, strategy, and organizational design), in global and local contexts. 4

2. Incorporate Cultural Context and Complexities in Their Managerial practice. 4

3. Assess the performance of an organization in a wide range of business domains, using a range of performance criteria 2

4. Take leadership in collaborating with others in situations characterized by differing interests, diverse perspectives and skills, in order to create working environments characterized by a sense of mission, shared values, and high levels of commitment and motivation. 3

5. Identify, select, and justify strategies and courses of action at the divisional, business, and corporate levels of analysis and to develop effective plans for the implementation of selected strategies across a wide range of business domains and levels. 3