Retail Management (MKTG 805)

2021 Spring
School of Management
Cüneyt Evirgen,
Click here to view.
Doctoral, Master
Click here to view.


The objective of this course is to introduce the broad spectrum of retailing and examine key strategic issues of retailing. Within this scope, critical critical success factors in retailing will be discussed with a strategic perspective along with financial considerations and store management issues. Main topics to be covered will be retailing strategy, merchandise management and store management.