This course will combine the theories and practies of online communication and experiential foundations for making efficient decisions and judgements. This class requires the active participations of stıdents and a willingness to focus on social media and understand its landscape. Individuals will develop personal skills on leading digital communities. Participants will learn how to organize, implement and execute a persuasive social media or digital PR campaign. This course will enable diligent students to understand the internet and social media monitoring systems and analyze the results. This class delves into systematic studies of digital PR and online reputation management methods. As a result, those who complete this course will know how to use channels of social media and online communication opportunities productively and organize groups to accomplish desired goals.
Online Communication and Social Media (MKTG 528)
| Programs\Type | Required | Core Elective | Area Elective |
| MBA - Non Thesis | * | ||
| MBA - Non Thesis | * |
CONTENT
LEARNING OUTCOMES
PROGRAMME OUTCOMES
1. Develop the ability to use critical, analytical, and reflective thinking and reasoning 5
2. Reflect on social and ethical responsibilities in his/her professional life. 5
3. Gain experience and confidence in the dissemination of project/research outputs 2
4. Work responsibly and creatively as an individual or as a member or leader of a team and in multidisciplinary environments. 5
5. Communicate effectively by oral, written, graphical and technological means and have competency in English. 5
6. Independently reach and acquire information, and develop appreciation of the need for continuously learning and updating. 5
1. Develop, interpret and use statistical analyses in decision making. 3
1. Demonstrate an understanding of main functional areas of management. 4
2. Develop the ability to integrate and apply business knowledge in novel situations. 4
3. Understand the global and local business context and incorporate cultural context and complexities into their managerial practice. 5