Online Communication and Social Media (MKTG 528)

2021 Spring
School of Management
Marketing(MKTG)
3
6.00
Ezgi Akpınar ezgiakpinar@sabanciuniv.edu,
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English
Doctoral, Master
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CONTENT

This course will combine the theories and practies of online communication and experiential foundations for making efficient decisions and judgements. This class requires the active participations of stıdents and a willingness to focus on social media and understand its landscape. Individuals will develop personal skills on leading digital communities. Participants will learn how to organize, implement and execute a persuasive social media or digital PR campaign. This course will enable diligent students to understand the internet and social media monitoring systems and analyze the results. This class delves into systematic studies of digital PR and online reputation management methods. As a result, those who complete this course will know how to use channels of social media and online communication opportunities productively and organize groups to accomplish desired goals.