The subject of this course is the design and management of marketing channels through which products and services are moved from their point of origin to their point of consumption. The course addresses how manufacturers and channel members (e.g., wholesalers, distributors, retailers) interact, cooperate, and compete as the distribution environment becomes ever more complex.
Marketing Channel Management and Retailing (MKTG 512)
2021 Spring
Sabancı Business School
Marketing(MKTG)
3
6
Barış Erman Depecik baris.depecik@sabanciuniv.edu,
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English
Doctoral, Master
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| Programs\Type | Required | Core Elective | Area Elective |
| MBA - Non Thesis | * |
CONTENT
LEARNING OUTCOMES
PROGRAMME OUTCOMES
1. Develop the ability to use critical, analytical, and reflective thinking and reasoning 4
2. Reflect on social and ethical responsibilities in his/her professional life. 3
3. Gain experience and confidence in the dissemination of project/research outputs 3
4. Work responsibly and creatively as an individual or as a member or leader of a team and in multidisciplinary environments. 3
5. Communicate effectively by oral, written, graphical and technological means and have competency in English. 4
6. Independently reach and acquire information, and develop appreciation of the need for continuously learning and updating. 4
1. Develop, interpret and use statistical analyses in decision making. 2
1. Demonstrate an understanding of main functional areas of management. 3
2. Develop the ability to integrate and apply business knowledge in novel situations. 4
3. Understand the global and local business context and incorporate cultural context and complexities into their managerial practice. 4