Integrated Marketing Communications (MKTG 511)

2021 Spring
Sabancı Business School
Marketing(MKTG)
3
6
Barış Erman Depecik baris.depecik@sabanciuniv.edu,
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English
Doctoral, Master
MKTG501
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CONTENT

This course provides the student with a basic understanding of the major aspects of integrated marketing communications and promotion management. Topics covered include a advertising, sales promotion, public relations, point-of- purchase communications, interactive marketing, and personal selling.

LEARNING OUTCOMES

PROGRAMME OUTCOMES


1. Develop the ability to use critical, analytical, and reflective thinking and reasoning 4

2. Reflect on social and ethical responsibilities in his/her professional life. 4

3. Gain experience and confidence in the dissemination of project/research outputs 3

4. Work responsibly and creatively as an individual or as a member or leader of a team and in multidisciplinary environments. 4

5. Communicate effectively by oral, written, graphical and technological means and have competency in English. 5

6. Independently reach and acquire information, and develop appreciation of the need for continuously learning and updating. 3


1. Develop, interpret and use statistical analyses in decision making. 2


1. Demonstrate an understanding of main functional areas of management. 3

2. Develop the ability to integrate and apply business knowledge in novel situations. 4

3. Understand the global and local business context and incorporate cultural context and complexities into their managerial practice. 5


1. Identify and diagnose business problems and opportunities accurately and effectively across a wide range of business domains (accounting, financial management, operations, marketing, strategy, and organizational design), in global and local contexts.

2. Incorporate Cultural Context and Complexities in Their Managerial practice.

3. Assess the performance of an organization in a wide range of business domains, using a range of performance criteria

4. Take leadership in collaborating with others in situations characterized by differing interests, diverse perspectives and skills, in order to create working environments characterized by a sense of mission, shared values, and high levels of commitment and motivation.

5. Identify, select, and justify strategies and courses of action at the divisional, business, and corporate levels of analysis and to develop effective plans for the implementation of selected strategies across a wide range of business domains and levels.