Marketing Channel Management and Retailing (MKTG 412)

2021 Spring
School of Management
Marketing(MKTG)
3
6.00 / 6.00 ECTS (for students admitted in the 2013-14 Academic Year or following years)
Barış Erman Depecik baris.depecik@sabanciuniv.edu,
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Undergraduate
MKTG301
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CONTENT

The subject of this course is the design and management of marketing channels through which products and services are moved from their point of origin to their point of consumption. The course addresses how manufacturers and channel members (e.g., wholesalers, distributors, retailers) interact, cooperate, and compete as the distribution environment becomes ever more complex.