This course focuses on the early stage of creating a new venture. At this early stage of entrepreneurial process two issues are crucial: (i) identification and refinement of entrepreneurial opportunities and (ii) business design and leveraging necessary resources to successfully launching the business. This course focuses on these two issues and aims to provide students with knowledge and skills on
• Introduction to entrepreneurship: entrepreneurial mindset and intentions
• Creativity and finding a business idea
• From business idea to opportunity: identifying and refining entrepreneurial opportunities
• Business design and model
• Entrepreneurial teamsl
• Writing a business plan
• Funding the new venture and resource leveraging
New Venture Creation (MGMT 545)
Programs\Type | Required | Core Elective | Area Elective |
MBA - Non Thesis | * | ||
MBA - Non Thesis | * |
CONTENT
OBJECTIVE
The course addresses the challenges associated with creating and starting a new venture. In this course we will focus on the early stage of creating a new venture. At this early stage of entrepreneurial process two issues are crucial: (i) identification and refinement of entrepreneurial opportunities and (ii) business design and leveraging necessary resources to successfully launching the business. This course focuses on these two issues and aims to provide students with knowledge and skills on the complexity of entrepreneurial process, creativity and innovation, the difference between a business idea and opportunity, successfully modelling a new business and searching and acquiring resources to launch a new venture.
LEARNING OUTCOMES
- After finished this course students are expected to be able to - recognize and evaluate entrepreneurial opportunities, distinguish a good entrepreneurial opportunity from a business idea. - understand the requirements of venture formation process including team formation, organization, acquiring and managing resources - create and develop a business model and document the main elements of the business model and business plan.
PROGRAMME OUTCOMES
1. Develop the ability to use critical, analytical, and reflective thinking and reasoning 3
2. Reflect on social and ethical responsibilities in his/her professional life. 2
3. Gain experience and confidence in the dissemination of project/research outputs 4
4. Work responsibly and creatively as an individual or as a member or leader of a team and in multidisciplinary environments. 4
5. Communicate effectively by oral, written, graphical and technological means and have competency in English. 3
6. Independently reach and acquire information, and develop appreciation of the need for continuously learning and updating. 4
1. Develop, interpret and use statistical analyses in decision making. 1
1. Demonstrate an understanding of main functional areas of management. 3
2. Develop the ability to integrate and apply business knowledge in novel situations. 4
3. Understand the global and local business context and incorporate cultural context and complexities into their managerial practice. 3
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ASSESSMENT METHODS and CRITERIA
Percentage (%) | |
Assignment | 25 |
Case Study | 30 |
Participation | 15 |
Group Project | 30 |
RECOMENDED or REQUIRED READINGS
Readings |
Bhide, A. (1994) ?How entrepreneurs craft strategies that work?, Harvard Business Review, Mar-Apr 1994, pp. 150-161. |
Cases | Linear Air: Creating the air taxi industry Harvard Business Publishing- Product # 808107-PDF-ENG ZipCar: Refining the business model Harvard Business Publishing- Product # 803096-PDF-ENG |