Business Strategy (MGMT 401)

2021 Spring
School of Management
6.00 / 6.00 ECTS (for students admitted in the 2013-14 Academic Year or following years)
Kerem Kılıç,
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Interactive lecture
Interactive,Communicative,Discussion based learning,Project based learning,Case Study,Other
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This course serves as a capstone course of the management program, targeted to senior students. The subjects covered are: competitive strategies; techniques for analyzing industries, competitors, and companies from a strategic perspective; strategy formulation and implementation; strategy in new business development.


Strategy is about ?where to go? and ?how to get there?. This course pertains creation and maintenance of a long-term strategic vision for the firm and formulating a competitive strategy in accordance with that vision. Building on the knowledge about functional business areas such as production, marketing, accounting, finance, and information systems, this course introduces core concepts of strategic management. To understand how a firm can improve its strategic position, we will study several contemporary business theories and frameworks. These concepts will equip you with the tools necessary to analyze a firm?s competitive environment and resources. The emphasis is on the formulation and successful implementation of strategy in different types of firms across industries.


Upon completion of this course, students will be able to:
1. Assess the structure of firms' external environments and understand how these affect expected long-run industry performance
2. Evaluate firm competitive positioning and interaction, and assess firm-level resources and capabilities
3. Develop appropriate and superior strategies at the business-unit and corporate levels
4. Assess the dynamics of competition and understand how economic, social, political, and technological forces can affect strategic re-positioning and long-term profitability


  Percentage (%)
Final 20
Exam 10
Participation 20
Group Project 15
Written Report 25
Presentation 10



Text Book: Ketchen, D. & Short, J. (2014). Mastering Strategic Management.


Hambrick, D. C., & Fredrickson, J. W. (2005). Are you sure you have a strategy? Academy of Management Perspectives, 19(4), 51-62.

Porter, M.E. (2008). The Five Competitive Forces that Shape Strategy. Harvard Business Review, 86(1), 79-93.

Wright, P. (1987). A refinement of Porter's strategies. Strategic Management Journal, 8(1), 93-101.

Johnson, M. W., Christensen, C. M., & Kagermann, H. (2008). Reinventing your business model. Harvard Business Review, 86(12), 57-68.

Kim, W. C., & Mauborgne, R. (2005). Blue ocean strategy: from theory to practice. California Management Review, 47(3), 105-121.

Hamel, G., Doz, Y. L., & Prahalad, C. K. (1989). Collaborate with your competitors and win. Harvard Business Review, 67(1), 133-139.

Neilson, G. L., Martin, K. L., & Powers, E. (2008). The secrets to successful strategy execution. Harvard Business Review, 86(6).

Cases TBA