Marketing Analytics (BAN 801)

2021 Spring
School of Management
Business Analytics(BAN)
3
10.00
Enes Eryarsoy enes@sabanciuniv.edu,
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Doctoral, Master
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CONTENT

This course is about generating marketing insights from empirical data in such areas as segmentation, targeting and positioning, satisfaction management, customer lifetime analysis, customer choice, and product and price decisions using conjoint analysis. This will be a hands-on course based on the Marketing Engineering approach and Excel software