Motion Graphics and Art (VA 548)

2021 Spring
Faculty of Arts and Social Sciences
Vis. Arts&Vis.l Comm Des.(VA)
3
10.00
Yoong Wah Alex Wong -alexw@sabanciuniv.edu,
English
Doctoral, Master
--
Studio work/practice,One-to-one tutorial
Other
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CONTENT

The student is introduced to the principles and elements of motion design through studio practices. This course emphasizes on the relationship between typography principles and animation fundamentals. Students relate their experimental videos with kinetic typography to synthesize the language of motion between text and image for time-based media. Graduate students can take this course to realize their term and thesis project.

OBJECTIVE

This course introduces fundamental concept for motion graphics, including interdisciplinary usage of 2D and 3D graphics, dynamic typography, compositing for television networks and film title. Students explore ideas of narrative form, image genres and visual language issues related to context and audience. Not only based on visual and special effects, student also focus on how to execute functionality, organizational structure, promote design and art for screen businesses.

LEARNING OUTCOME

Intended Learning Outcomes:
1) To introduce art and design practical approaches and methodologies in visual communication design and visual arts.
2) To understand and generate imagery and live images, along with layering, keying, matting, effects creation, motion control, image manipulation, color correction toward complex mix media visual and final post production output for film and television.
3) To provide student a practical professional working background, knowledge, skill for both undergrad and graduate student in broadcast design and industry need.

ASSESSMENT METHODS and CRITERIA

  Percentage (%)
Final 40
Midterm 20
Presentation 20
Homework 20

RECOMENDED or REQUIRED READINGS

Optional Readings

- Jon S. Krasner: Motion Graphic Design: Applied History and Aesthetics
- Rebecca Gallagher and Andrea Paldy: Exploring Motion Graphics
- Daniel Blanco: Motion Graphics Now
- Matt Woolman: Type in Motion 1 and 2