Visual Language I (VA 201)

2021 Fall
Faculty of Arts and Social Sciences
Vis. Arts&Vis.l Comm Des.(VA)
6/7 ECTS (for students admitted in the 2013-14 Academic Year or following years)
Meltem Işık,
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Formal lecture,Interactive lecture,Studio work/practice,Other
Interactive,Communicative,Discussion based learning,Project based learning,Task based learning,Other
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This course intends to convey the basic knowledge of seeing. Various methods for the organization of visual elements are utilised in the projects produced by students throughout the semester. These projects will be jointly discussed during the studio critiques to develop necessary skills in reading and analysing visual statements.


This course will start with some information and exercises about seeing and creating images. It will move on to the basic visual elements and their various characteristics. It will move onto how we see, and the principles of Gestalt in terms of visual perception in design. There will be numerous basic design exercises to teach students how to consciously assemble various visual elements to achieve particular effects and to efficiently communicate in visual language. Students will be learning to use visual principals and strategies such as gestalt, emphasis, balance, grouping, continuity, rhythm, contrast and harmony.


  • Describe basic visual elements and their particular characteristics.
  • Comprehend the general structure and composition, recognize the basic pattern areas, understand Gestalt principles and the perception factors making up a complex image.
  • Sketch, draw, paint, cut, paste, analyze, sharpen and complete the creative process of two-dimensional designs without assistance on paper.
  • Develop an understanding of materials, in terms of their potentials as well as their shortcomings.
  • Develop an understanding of creative design process with all of its various steps from planning to final execution: Develop the ability to absorb large quantities of visual information, process, prioritize, eliminate, decide and finalize the visual statement incorporating the intended meaning.
  • Pay close attention to details, and articulately analyze and critique their own, as well as other students' works.


1. Understand the world, their country, their society, as well as themselves and have awareness of ethical problems, social rights, values and responsibility to the self and to others. 3

2. Understand different disciplines from natural and social sciences to mathematics and art, and develop interdisciplinary approaches in thinking and practice. 4

3. Think critically, follow innovations and developments in science and technology, demonstrate personal and organizational entrepreneurship and engage in life-long learning in various subjects; have the ability to continue to educate him/herself. 4

4. Communicate effectively in Turkish and English by oral, written, graphical and technological means. 5

5. Take individual and team responsibility, function effectively and respectively as an individual and a member or a leader of a team; and have the skills to work effectively in multi-disciplinary teams. 3

1. Develop knowledge of theories, concepts, and research methods in humanities and social sciences. 1

2. Assess how global, national and regional developments affect society. 1

3. Know how to access and evaluate data from various sources of information. 5

1. Demonstrate safe working habits and a general understanding of materials and processes in the visual arts. 5

2. Demonstrate knowledge of representational processes using visual as well as audial material as mediums of representation. 5

3. Show working knowledge of the process of transforming abstract/textual concepts into concrete, audio/visual forms. 5

4. Appreciate and express the cultural significance of art and understand its evolution and purposes. 3

5. Develop an awareness of compositional and organizational strategies for the effective deployment of formal elements of visual art. 5

6. Read visual texts with a deep knowledge of art history and theory and the ability of situating the content and form of the visual representation both in a historical and thematic context. 3

7. Employ necessary background knowledge regarding art administration in the body of museums and galleries. 2

8. Show a practical and technical command of materials and methods in one or more media of the visual arts. 3


  Percentage (%)
Final 25
Participation 25
Homework 50