Operations Management (OPIM 301)

2021 Fall
Sabancı Business School
Opera.&Info. Syst. Man.(OPIM)
Can Akkan canakkan@sabanciuniv.edu,
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Formal lecture,Interactive lecture,Recitation
Interactive,Learner centered,Task based learning,Simulation,Case Study
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Operations management encompasses decisions related with the production of goods and services. This course exposes the students to issues such as product and process design, capacity planning, inventory planning, and quality management at varying levels of decision making from strategic to operational. In addition to the introduction of basic concepts, analytical tools for supporting good decision-making are also introduced.


The operations function along with finance and marketing is one of the primary functions of an organization. Operations management is concerned with the efficient and effective production and delivery of goods and services. Thus it involves managing of the processes that transforms inputs into outputs.

While providing an introduction to operations management, the objectives of this course include the following:

1. To familiarize you with the components of operations management in different organizational settings.
2. To develop an understanding of strategic and tactical issues confronting operations managers.
3. To equip you with the skills as well as the language, concepts, tools and insights on understanding, analyzing and improving main operations management issues so as to gain competitive advantage.
4. To develop an understanding of business processes, process flows, and process quality.
5. To introduce operations planning and control issues including demand management and forecasting, capacity management, aggregate sales and operations planning, and inventory management.


  • Upon successful completion of the course, the student should be able to: 1. Define operations management and its relation to the other functions. 2. Demonstrate his/her understanding on product-process matrix and its strategic implications. 3. Analyze and improve process performance. 4. Assess the impact of uncertainty on system performance. 5. Assess and improve process quality. 6. Describe the bullwhip effect, its reasons and how to mitigate it in supply chains. 7. Perform aggregate sales and operations planning using Excel. 8. Demonstrate his/her understanding on basic inventory management concepts.


1. Understand the world, their country, their society, as well as themselves and have awareness of ethical problems, social rights, values and responsibility to the self and to others. 2

2. Understand different disciplines from natural and social sciences to mathematics and art, and develop interdisciplinary approaches in thinking and practice. 2

3. Think critically, follow innovations and developments in science and technology, demonstrate personal and organizational entrepreneurship and engage in life-long learning in various subjects; have the ability to continue to educate him/herself. 3

4. Communicate effectively in Turkish and English by oral, written, graphical and technological means. 4

5. Take individual and team responsibility, function effectively and respectively as an individual and a member or a leader of a team; and have the skills to work effectively in multi-disciplinary teams. 3

1. Have an understanding of economics and main functional areas of management 5

2. Have a basic all-around knowledge in humanities, science, mathematics, and literature 2

3. Have a basic knowledge of law and ethics, awareness of social and ethical responsibilities 2

4. Work effectively in teams and environments characterized by people of diverse educational, social and cultural backgrounds 2

5. Demonstrate proficiency in oral and written communications in English 4

6. Pursue open minded inquiry and appreciate the importance of research as an input into management practice; thus, a.know how to access, interpret and analyze data and information by using current technologies b.use the results from analyses to make informed decisions 4

7. Use office softwares for written communication, presentation, and data analysis 4

8. Demonstrate awareness that business settings present different opportunities and challenges for managers due to environmental/contextual differences that arise in economic, political, cultural, legal-regulatory domains 3


  Percentage (%)
Final 30
Midterm 26
Case Study 14
Participation 10
Other 20



Chase and Jacobs, Operations and Supply Chain Management, 14th Gloabal Edition, 2014 McGraw-Hill (CJ14 for short).


Reading 1: TEMSA: A Time of Crisis, M. Denizel, E. Batislam, and C. Akkan (available for downloading through SUCourse)
Brief description: It was a gloomy day in Adana, a large city on the eastern Mediterranean coast of Turkey, just like the general atmosphere in the country. Turkey had been going through the worst economic crisis in its history that hit the country on February 21, 2001. Most economic activities had stalled and production in almost all sectors had come to the point of full stop. Mehmet Buldurgan, the President of TEMSA, was going through his report, which he would be presenting to the Board of Directors of Sabancı Holding in a few days regarding the strategy TEMSA would follow to overcome this crisis. He would later describe the situation as: "The prospects were dim. The domestic demand for automotive products decreased sharply. Our exports to Middle Eastern countries would not be sufficient to sustain us during this crisis. Although not mentioned specifically, there was probably more than one person in the board who considered closing down TEMSA factory as a possibility. We had to find a way out."

Reading 2: The Bullwhip Effect in Supply Chains, H. L. Lee, V. Padmanabhan, S. Whang, Sloan Management Review, 38 (3), Spr 1997, 93-102 (available for downloading through SU Information Center).
Brief description: Tremendous variability in orders along the supply chain can plague companies trying to eliminate excess inventory, forecast product demand, and simply make their supply chain more efficient. What causes the bullwhip effect that distorts information as it is transmitted up the chain? The authors identify four major causes: Demand forecast updating, order batching, price fluctuation, and rationing and shortage gaming. The authors suggest several ways in which companies can counteract the bullwhip effect.

Additional readings may be assigned as needed over the course of the semester.

Cases Case 1: TBA Type: Textbook case Subject: TBA Teamwork?: Yes Grading: Team Case 2: TBA Type: Textbook case Subject: TBA Teamwork?: Yes Grading: Team Case 3: TBA Type: Textbook Case Subject: TBA Teamwork?: Yes Grading: Team
Course Web OPIM 301 SUCourse site: https://sucourse.sabanciuniv.edu/portal/site/OPIM301