Course objectives are 1) Familiarizing participants with marketing concepts and methods used in processes that integrate innovative and productive capabilities of a firm into its products and services in light of its customers' needs, market challenges, and company objectives; 2) Developing skills to apply these concepts and methods in market analysis, marketing strategy development and implementation design through developing a complete marketing plan in a real market environment.
Marketing Management (MKTG 501)
2021 Fall
Sabancı Business School
Marketing(MKTG)
3
6
Cenk Koçaş kocas@sabanciuniv.edu,
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English
Doctoral, Master
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| Programs\Type | Required | Core Elective | Area Elective |
| Business Analytics - With Thesis | * | ||
| MBA - Non Thesis | * | ||
| MBA - Non Thesis | * |
CONTENT
OBJECTIVE
Refer to the course content.
LEARNING OUTCOMES
- Upon successful completion of this course, students should be able to: 1. Identify the concepts and activities of marketing management 2. Define the forces driving competition in the marketplace 3. Analyze the competitive trends, 4. Identify threats and opportunities 5. Monitor competitive activities and assess a firm's competitive advantage. 6. Assess and solve marketing problems. 7. Define the value of marketing concepts as guides for addressing management problems
PROGRAMME OUTCOMES
1. Develop the ability to use critical, analytical, and reflective thinking and reasoning 5
2. Reflect on social and ethical responsibilities in his/her professional life. 4
3. Gain experience and confidence in the dissemination of project/research outputs 4
4. Work responsibly and creatively as an individual or as a member or leader of a team and in multidisciplinary environments. 4
5. Communicate effectively by oral, written, graphical and technological means and have competency in English. 5
6. Independently reach and acquire information, and develop appreciation of the need for continuously learning and updating. 5
1. Develop, interpret and use statistical analyses in decision making. 3
1. Demonstrate an understanding of main functional areas of management. 5
2. Develop the ability to integrate and apply business knowledge in novel situations. 5
3. Understand the global and local business context and incorporate cultural context and complexities into their managerial practice. 5